A precondition for active demand is for consumers to be aware of their own potential to permanently or temporarily reduce energy consumption; and moreover, for them to know how to offer this potential to the market and what it would represent in terms of monetary value by bringing benefits to the energy system.
Different forms of collective action have the potential to assist consumers in forming critical mass and to facilitate increased uptake of energy efficiency & active demand solutions and services. Although collective actions on energy efficiency have emerged in recent years, a lack of awareness on the potential benefits of such actions, together with regulatory barriers, continues to hamper their full development and uptake.
Finally, important challenges involve installed appliances (such as boilers for space and/or water heating) of which a big share is inefficient and fossil-fuel based, resulting in increased fuel consumption and fuel costs for households. Informing consumers of the potential energy savings and their monetization, as well as other benefits such as increased comfort and improved air quality, can result in increased motivation for replacing inefficient appliances, thereby permanently reducing consumption.