Within the 2016-2020 Internationalization Plan, the Institute for Business Competitiveness of Castilla y León organizes the participation of companies from Castilla y León in the wine contest VINUS 2018 ARGENTINA, which will be held in Mendoza, from August 8 to 12, 2018. Argentina has a wine tradition deeply rooted as a country, with more than 950 active wineries throughout the country. The wine province par excellence is Mendoza.
Spanish wines have the opportunity to compete in this market thanks to their high quality and good value for money, since the specialty, prestige, origin and the appellation of origin suppose an added value. Participation in a contest like Vinus is a good platform to position yourself in this market.