New technologies and the possibilities they offer have made consumers more demanding. Today's costumers want to get tailor-made products on the spot. This has made it necessary to adapt to all types of business, placing the customer at the centre of the buying and selling process.

Improving customer experience will bring added value to the products. Companies will increase their competitiveness by implementing IoT technology, Big Data, Machine Learning and Artificial Intelligence, thus achieving greater customization of products and services.

A significant achievement of the technological revolution has been the reduction of waiting times for both products and services. In addition, it has been possible to make waiting more pleasant for the consumer by using this time to advertise other services.

New technologies are very valuable in the health sector, where they facilitate medical procedures and speed up the functioning of the sector. Faster and better decisions are made thanks to information collection and analysis by means of different technologies such as Big Data.

Big Data places the customer at the centre of the production process