Customer Experience, at the heart of industry 4.0

It may appear that the innovative power of industry 4.0 has eliminated the distance that has impeded companies from having direct contact with its customers. However, the reality is that a well-functioning connected industry still relies on customer experience.

Industry 4.0 contemplates the digitization of different business models, ensuring that they place the customer at the centre of its value chain, that they provide knowledge of customer experience and use the data to improve the company’s processes and products.

Industry 4.0. business strategies focus on the experience of each person and view the customer as the driver of growth. These strategies lead to the construction of marketing and digital transformation tools that enhance customer experience. Therefore, the client is both, the source and the beneficiary of the innovation of companies.