IoT participates in webinar on communication strategy organised by DIH World
Representatives of the DIH World project have organised a webinar that some partners have attended in order to learn how to design an effective communication strategy for the dissemination of our projects.
We have learnt the 6 fundamental steps to elaborate a good communication plan, namely:
- Situation analysis:
- Defining objectives
- Defining the audience
- Identify communication channels
- Establish a dissemination calendar
- Measure or evaluate results
It was a fruitful webinar that we will definitely benefit from by applying it in both, the IoT Digital Innovation Hub and in the projects we are developing.
DIH-World aims to accelerate the adoption of advanced digital technologies by European manufacturing SMEs across all sectors, supporting them in creating sustainable competitive advantages and accessing global markets. DIH-World strengthens the capacities of regional DIHs, especially in the underrepresented regions of Europe.