Telefónica changes its platform to join the software market
The previous On The Spot platform had been in operation since 2011 but didn't have a clear-cut purpose. It was created by Cesar Alierta as a music platform that was later converted into a technology services brand. As a result of this new structure, the brand will be totally dedicated to the software business and will be called Telefónica IOT & Big Data Tech.
The activity of the new brand will be services related to IOT, Big Data, Artificial Intelligence and Blockchain. Providing services of trade, supply, installation, configuration of equipment, systems and the licensing of software or applications.
The people in charge of making this change are José Cedrán and Gonzalo Martín-Villa. Cedrán becomes President of the subsidiary for which he will try to contribute his ten years of experience as the person responsible for Telefónica's development strategy.
The software business has become very profitable for all the companies that invest in it. In fact, the Pallete company is also enhancing this business. Recently BBVA implemented its services through BBVA Next Technologies.
At the IoT Digital Innovation Hub strives for the implementation of emerging technologies such as IoT, Big Data, Artificial Intelligence and Blockchain.